The Cottage 30-Year Anniversary
Tuesday December 6th
A SAN DIEGO DINING INSTITUTION BRINGS BACK PRICES FROM 1992 TO CELEBRATE ITS 30-YEAR ANNIVERSARY,
Plus A 90s-Style Rusty Surfboard Giveaway With Legendary Shaper Rusty Preisendorfer & Pro Surfer Jojo Roper
**Proceeds From The Cottage’s Anniversary Celebrations Will Benefit a Local Non-Profit Providing Ocean Experiences to Children With Special Needs & Children of Homeless Families**
WHAT: Serving locals and visitors alike since 1992, The Cottage has become fixture of La Jolla Village by virtue of tradition, charm, and community. The eatery, which has been under ownership of former employee and native San Diegan Jason Peaslee since 2018, has solidified its legacy over the years and now, approaching its 30th anniversary, The Cottage is gearing up for a monumental celebration which will see a throwback menu and rollback pricing from nineties, in addition to a custom surfboard giveaway with two of the biggest names in the surfing industry: prolific shaper Rusty Preisendorfer and big wave pro-surfer JoJo Roper. Jason, who grew up surfing around La Jolla, has pledged proceeds from the twofold initiative to 501(c)3 Windansea Surf Club’s annual “Day at The Beach” events, a charitable cause that is dear to his heart and provides children with special needs and children of homeless families with unforgettable watersport experiences. More details on how to get involved below:
DINE // LIKE IT’S 1992 WITH THROWBACK PRICING AT THE COTTAGE IN LA JOLLA & ENCINITAS
For one day only, on Tuesday, December 6th, The Cottage will reinstate the original menu that debuted alongside the restaurant in 1992—rollback pricing and all! The nostalgic menu will see the return of defunct dishes like the Mashed Potato Omelet and California Benedict, alongside some of The Cottage’s greatest hits and present-day favorites, including the Brioche French Toast, Eggs La Jolla, and Joe’s Special scrambled-eggs-and-chicken-sausage Combo. Guests will enjoy an inflation-reprieve during the event, with all entrées ringing-in under $7.50. The throwback menu will be offered at both The Cottage La Jolla and The Cottage Encinitas locations, and 15% of proceeds from the initiative going towards WSC’s “Day at The Beach.” As a bonus, the first 30 parties at each location will take home limited-edition mugs, alongside bags of The Cottage’s famous granola and their house-roasted coffee blends.
WIN // A PRICELESS SURFBOARD MADE SPECIFICALLY FOR YOU BY SURFING ICONS, 100% TO CHARITY
Honoring The Cottage’s roots within La Jolla’s prolific surf community, the restaurant has tapped a team of San Diego legends to create a once-in-a-lifetime surfboard collaboration. From December 6th through December 22nd, fans from around the U.S. can enter the donation-based raffle, which will see 100% of proceeds directly benefit Windansea Surf Club’s annual “Day at The Beach” programming. The drawing will grant one lucky winner a personal consultation and custom-made board by none other than Rusty Preisendorfer, complete with a nineties-inspired airbrush and glassing courtesy of Joe Roper’s Surfboard Repair Shop. Participants may purchase a ticket for $10 to receive one (1) entry or a $25 bundle to receive three (3) entries. More information and ticket sales available at www.cottagelajolla.com.
WHEN: Tuesday, December 6, 2022
WHERE: The Cottage La Jolla (7702 Fay Ave, La Jolla, CA) & The Cottage Encinitas (127 N El Camino Real, Encinitas, CA)
Raffle Tickets Available HERE
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FUN FACTS ABOUT THE COTTAGE’S SAN DIEGO HISTORY:
- Known as Columbine Cottage when it was built circa 1905, the property was once the primary residence of La Jolla’s second doctor, Dr. Edward Howard and his family, who were prominent early settlers of La Jolla.
- The structure was originally built on Prospect Street before being moved to its current plot on Fay Avenue by the Howards, sometime between 1910 and 1920.
- Columbine Cottage remained a private residence through the fifties. In the 70s it became the Village Pet Shop and then a pastry shop before being rebranded as The Cottage by Nanci Long in 1986.
- Finally, in 1992, The Cottage as we know it today—a full-service daytime eatery—was established, and in June 2022, the Cottage answered local demand in opening its second-ever location: The Cottage Encinitas.